Client: Fitness First Australia

Fitness First have turned one of their oldest health clubs into a world first – The Zone!

Running only specially designed group fitness classes with the goal to push your limits, The Zone is unlike any other gym. With six zones in total and all varying in 15, 30 and 45 minute workouts, it’s a brand new direction for the global company.

Fitness First asked us to create a video to pre-promote the a refurbished club for the weeks leading up to the official launch.

They loved it so much, they asked us to adapt this edit into a 60 second cinema commercial.

We were then asked to shoot some silent montages to play in club when The Zone fit out was complete. Here are some montage shots from the final shoot filmed only hours before the new club opened to the public:


Behind the scenes photographs: Tim Swallow

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