Client: Reed Mining Events / AIMEX

We were given the opportunity to travel to parts of regional NSW and cover stories on mining for Reed Mining Events to help promote AIMEX, Asia-Pacific’s International┬áMining Expo that’s on every two years to highlight developments and innovation within the industry.

In partnership with Centennial Coal and the Lithgow Council, we were given incredible access down in the mines to capture the process of coal collection.

We also met with a variety of people who work in the industry but none had more of an incredible story than Michael Cowan, a former motivational speaker who was desperate to land a job as a multi-skilled coal miner. Watch his story below.

In total we made 4 videos which you can view on their website. AIMEX is on 1 – 4 September, 2015 at the Sydney Showground.

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