May, 2018

Client: Tooheys
Agency: Host/Havas

With Queensland dominating the rugby league State of Origin series for over the last decade, Tooheys thought it was time to bring in some of the NSW legends to help out the new side with some inspiring quotes that are being printed on limited edition cans.

The brief was to create a comedic piece of content that could be shared online. With a slim budget and tight turnaround, it was a challenge but one that I was keen to take on.

The first challenge was to make deer antlers that NSW legend Terry Lamb could wear on his head. Working with the excellent team at Pink Cactus lead by Gavinda Webster, they created a back brace to ensure the antlers didn’t apply pressure on his neck.

The next challenge was the location. With a busy playing schedule and other commitments for five-eight James Maloney, we needed to film at the Penrith Panthers training facility. However, the script called for legend Nathan Hindmarsh to be hiding and for his reveal to be the gag. Fortunately I spotted some ice baths in the room next door and unfortunately for Nathan, he had to hide inside and be covered in ice!

The end result has had great traction online with the video being viewed over 300,000 times on Facebook alone!

CREDITS
Director / Editor: Matthew Jenkin
DOP: Chris Bland
1st AC: Neal von Dinklage
Gaffer: Drew Bontoft
Sound: Martin Demian

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